Marketing Plan for Dale Lighthouse Property Assignment

Marketing Plan for Dale Lighthouse Property - Assignment Example This can happen when the customers are motivated to foresee a resultant profit from the transaction to their benefits. Hence it becomes important to enlist the benefits that may accrue to the customer out of the product being offered on sale. In order to make a representation of the benefits accruing, it is essential that one identifies the benefits in a realistic way and puts that across to the customer in a memorable way. In this way, it becomes possible to tap the motivational factors that drive human consumption like functional, pleasure, self-identity, image, admiration and altruism. By adopting a proper marketing strategy and a planned approach, it would become possible to sell even unusual properties for which there will not be enough buyers. "In addition there is tremendous liquidity in the market at present and property seekers feel safe about their investment here in the UK and London in particular" (Nick Easen 2007) This paper presents a marketing plan for selling of one s uch unusual property in UK detailing the Sales Strategy, Sales details and Market appraisal of the property. High on the cliff tops at the entrance to the giant harbour of Milford Haven, this extraordinary property at St Anns Head occupies one of the most stunning locations on the entire Pembrokeshire Coast. The Old Lighthouse tower has been run as a luxury B&B exclusively for two, with the addition of a self-catering apartment in the former coastguard buildings. As an extraordinary property that has been refurbished to the highest contemporary standards, it was awarded the highest 'Five Dragon' accreditation by the Welsh Tourist Board. On the third floor of the lighthouse tower there is a double bedroom, with a private winding staircase up to the Observation Lounge. Needless to say, the views are simply breathtaking. The former coastguard buildings at the foot of the 17th Century lighthouse tower have been thoughtfully converted into a stylish apartment with its own private access. There is a spacious lounge/diner, a kitchen, two bedrooms with ensuites, a third bedroom (that currently has bunk beds) and a patio. (Website of Unique Home Stays) 2.1 Additional Details adding to the value of the property: Being an incredible property, which is perched on the ocean's edge, the Old lighthouse can be purchased either for private use or to be run as a successful lighthouse retreat. The property with its well designed contemporary interior will present a refreshing contrast to its historical character. In the local area one may find magnificent beaches for swimming and surfing, hills for walking and a scattering of museums, art galleries and craft workshops. There is yachting, boating and windsurfing on offer in the sheltered bay of Dale and also there will be a wealth of birdlife around the red sandstone cliffs. 2.2 Property Details: Reception Rooms: 1 Dining Room: Open plan lounge dining room Kitchen: 1 Bathrooms: 4 ensuite bathrooms in the main house and 2 ensuite in the apartment. Bedrooms: 4 in the main house and 3 in the apartment. Pool: 1 with sauna. Garden: Double garage with parking for up to 10 vehicles Location: An old lighthouse situated in Britain's only Coastal National Park in Pemborkeshire, West Wales. Source: (Website of Uniqu