The Debt essays

The Debt essays Review of The Debt (by Randall Robinson) Randall Robinson, author of the Debt, over-reaches his duty as an African-American in what most would call a long overdue appeal for justice. It would seem at first that Robinsons petition for reparations was a plight for the welfare of his bank account. However, Robinsons well structured thesis and supporting arguments more than adequately justify and make clear what is actually a plea for the repair of damage to the black class. Robinsons call for reparations is a perfect expository to the problem that has for so long been in need of just that - repair. It is apparent in reading that Robinson used his time as the founder and president of TransAfrica, a lobbying organization dedicated to influencing U.S. policy toward Africa and the Caribbean, effectively. There are traces of realism and personal recounting that are noticeably a part of the authors construction. There is a struggle of the past that is revisited in the words and pages of the writers book. Although the work closes as a liquid proposal for reparations, it definitely develops as a solid-based triumph to the fight to overcome racism. That is, Robinson is so clear and concise with his evidences to the point that there is nothing to be refuted. The writer extends the invitation for reparations on behalf of blacks from years and years past and years and years to come. That is the power of his message. Robinson even details the racisms of present day, a subject often left uncharted for fear of being labeled a fanatic. Among Robinsons statements for support of the blacks is a direct reference to other groups receiving compensation for what he would consider nominal acts of intolerance, compared to the long span of unfair and inhumane treatment to blacks. Robinson stated that No race, ethnic or religious group has suffered as much over so long a span as blacks have and do still...

Informative Essay on Benham, Conway and Co. Chartered Accountants Essays

Informative Essay on Benham, Conway and Co. Chartered Accountants Essays Informative Essay on Benham, Conway and Co. Chartered Accountants Essay Informative Essay on Benham, Conway and Co. Chartered Accountants Essay Essay Topic: Informative Benham, Conway and Co. Chartered Accountants was first established in the year 1987. It is based in Charing Cross in Glasgow. It primarily provides general practice services for small and growing businesses, most of which are owner managed businesses. BCC employs eleven staff. Three of these are partners in the company and are qualified accountants. The other eight employees are both qualified and unqualified. They have one person to work on the payroll and the others can do all sorts of jobs from secretarial duties for example typing, receiving phone calls to photocopying as well as having to do all the tedious work for example, inputting data to the computers. The firm provides services in many areas such as strategic planning, management and financial accounts preparation and financial forecasting. It also provides tax planning and compliance and organisational review and in addition to all this it will provide book-keeping and payroll services to clients who require it. One area in which BCC specialise is strategic planning and it can be tricky. Obviously it is easy for the company to use the same as before policy, and maybe it works, but when a company employs the help of an accountants firm it is easier to make a proper plan. In many cases the owner of the business will not have the time to think about and plan what direction he would like to move his business in so instead he can have a consultation with an accountant, express his wishes over lunch or a coffee and the accountant can draw up a detailed strategic plan for the owner and then present it to the owner of the business. This saves the business time and they will end up with a better plan as it has been done by a professional. BCC can also present a business with a financial forecast. To do this the accountant can look at trends in the overall market or just in the department the business deals with to make a forecast of what will happen in any particular market. This will help the business to plan (or the accountant to plan for them) what to invest in to make their business operate at the greatest possible profit. It can also let them see if they need to change the direction in which the business is heading to survive. BCC can also help to improve the organisational structure of a company. The organisational structure is critical to any business so obviously those that use BCC will be no different. Nowadays businesses have to be flexible, efficient and effective to cope with the growing competition for the market. To help an accountants firm will try and make an organisational structure best suited to the business targets, try and work out an appropriate staffing level, reward policies and a staff grading system and monitor financial management and performance to try and then will try and think of a better way in which to organise or run the company. Another area BCC can be employed to help in is tax planning and compliance. It can help fill in a companys tax forms so that they are all legal. This can be very useful to a company as some of the owners may not know how to fill in the complicated tax forms required for a business. Getting a qualified professional to do this will guarantee that the company comply with all the rules and regulations surrounding tax forms therefore keeping them out of trouble. In short Benham, Conway and Co. Chartered accountants can benefit small or growing businesses in many ways. It can point them in the right direction to succeed, it can make them run more efficiently at a higher profit or they can even fill in their tax returns for them. BCC has benefited many businesses in the past and should go on to do so for many years to come.

Contemporary Issues In Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Contemporary Issues In Marketing - Essay Example Though the customers perceive the whole thing as a single offering but actually customers reacts differently to each element of the marketing mix. If each part of the marketing mix acts differently and contradicts each other, then it creates an ambiguous effect that makes the customers behave in a confused manner and they tend to purchase product from other companies who have defined brands (Foxall, 1981). The method of marketing mix is used by the marketing manager to produce optimal response in the target market. By creating a perfect blend of the marketing mix elements such that they are utilized in an optimum way. All the elements in the marketing mix are controllable variable and can be altered to meet the need of the target market and the environment. Hence marketing mix is most useful tool to design the strategy and achieve success in the target market (Bootwala, Lawrence and Mali, 2009; Botha, Bothma and Brink, 2005). This study focuses on the use of the marketing tool for a restaurant chain in London that aims to generate a positive experience for the customers. Marketing Mix for the service chain The marketing mix for the service industry deals with the 7P’s like product, price, place, promotion, people, process and physical evidence. Product The package or product in the service industry is seen as a bundle of benefits and features, which has a close relevance to the target market. This makes it important to develop the service product or the benefit package to meet the expectation of the customer. The products offered by a restaurant can be classified into five levels like core benefits, basic product, expected product, augmented product and potential product. Core benefit is the fundamental service or benefit that the customer is buying. Basic product indicates the basic functional attributes of the product that is offered by the service provider. Expected product is the attributes that are normally expected by the customers. Augmented produ ct indicates the facilities or services that are provided by going beyond the expectations of the customers. Potential product are those that are created by innovation and distinguishes the service provider from others operating in the market (Srinivasan, 2012). In case of the restaurant chain the core benefit will be the taste of the food and the Italian cuisine in which it specialises. Studies have shown that eating habit of the people of London has undergone dramatic changes due to the opening of restaurants of diverse tastes specially French, German, Italian, Australian etc (White, 2011). The basic product will be foods and drinks of diverse origin and taste. The expected products that the restaurant offers is cleanliness and good ambience that is perfect for family and official dining. Augmented services would include just in time services, aroma and music. The potential product that would make the restaurant most distinguishing is the Italian food and some dietary foods; since people of London are now getting more and more diet concerned and health conscious (Wheelock, 1997). Price Competitive pricing should be done in order to be acceptable to the customers. It is the general tendency of the customers to link the price with the product or services offered by the organization. In simple words it indicates that the pricing of any product or services is largely influenced by the quality perceived by the customer

Maintenance and Structures Case Study Example | Topics and Well Written Essays - 1500 words

Maintenance and Structures - Case Study Example Pilots are always provided with the datasheet containing the details concerning the weight and balance of the aircraft. They are advised to ensure that the weight of the aircraft ready to take off does not exceed the maximum take off weight authorized by the designer. This is done to ensure good efficiency in terms of performance to the aircraft during take off on air and during landing. An aircraft with the poor stability as a result of imbalance or overload consumes a lot of fuels for flight maintenance and may cause an accident. The data sheet for weight and balance is always be checked and compared with the real weight of the aircraft after a specified period of time in use has elapsed. This reduces chances if instability and overload which compromise the performance of the aircraft. The weight and balance checking involves determining the total weight and centre of gravity of the aircraft. The personnel in charge will have to determine the datum of the aircraft and use it to calculate the total moments of the aircraft. Weight checks up involve determination of both lateral centre of gravity and longitudinal centre of gravity. The centre of gravity is the point in which the total weight of the aircraft is concentrated .The personnel doing the balance check will ensure that it lies within the range provided by the manufactures to avoid instability cases. Datum (reference line) help the personnel in determining the moments used in the calculation of centre of gravity. Datum is determined by the manufacture and can be located anywhere with the aircraft. The distance measured from the datum to any part of the aircraft is called the arm. The weight and balance design is done by engineers after proper consideration of all the factors and should also be respected by the aircraft mechanics and pilots for safe and efficient operation of the aircraft. Pilots are provided with datasheet that contains

Speech on Friendship Essay Example for Free

Speech on Friendship Essay If you think about it, though, we should embrace going back to school. When the day comes that there’s no school to go back to, we’ll miss it more than we think. There is no other time in our lives where we’ll experience anything like what we’re experiencing now. Never again will your biggest worries in life be about that science homework you didn’t finish, or why â€Å"Amirul† is ignoring you, or the horrible possibility of getting a pimple every Monday . Never again will you be a part of a community where an age difference of a year matters so much, and the moving up a grade, from junior to senior, seems so significant. I have some advice . Whether you stepped in , in this school this morning as an incoming freshman , or as a five years student or as a returning to school after 2 weeks of absence , remember this starting today , i always remember the words in a cartoon movie Chicken little , that is â€Å"every day is new day ! †, everyone has those first day butterflies. Who isn’t worried about grades, teachers, drama, or even getting to school on time? The best way to start a new school day right is to be prepared. Here are some tips to help you to make today and everyday as your best one yet . Wake up early, set your goals , meet new people , get involved , get organized and the most important is to have a positive attitude . Dear friends , Our secondary school years are the defining times in our lives that shape who we are, where we are going, and what we are going to do. Aside from this, they allow us to build strong friendships with people. We get to see which people are going to be there for the rest of our lives and those who will just disappear over the years. A friend is someone who is there for you, through it all. Through the pressure, boys, and drama, they are the one constant thing in your life that never fades away. I have realized at age eighteen that friends are not something you should take lightly, if we have found even just a couple of friends we are blessed. They are the people that we sing our lungs out in the car singing â€Å"Set fire to the rain†, the people we cry to, and the most importantly the people who will always have a shoulder to lean on. It is important to evaluate your relationships with your friends. You can see if they are the people you can go to with anything or if they are just another face in the crowd when you have a serious issue going on. Secondary school is the defining time in our life to find ourselves and break loose from our shells Lastly , Nowhere else but in school is there such a community. For despite the separation between grades, despite the clear distinction that comes with being juniors, and seniors, high schools have such a sense of school unity. While to us the grades we’re in make a difference, in the big picture every student at your school belongs to the same institution, is unified under the same name, is roused up by the same mascot at football games and collaborates to beat other schools in sports and academics. Secondary school is a wonderfully unique experience that many don’t appreciate until it’s too late. So instead of dreading the return to school in holidays at the end of the year, get excited about it. Like all of our parents and teachers like to tell us, you only go to high school once. In conclusion , Sure, there’s been sadness, mistakes, and let downs, but you can’t forget the good times, and you can’t ignore the photographs you took. Secondary school is an experience. I believe we should all make the most of it. May Smk Skudai will be the greatest memory of all .

Legendary Betsy Ross and the American Flag Essay -- American America H

Legendary Betsy Ross and the American Flag The American flag has long been a symbol of our country, but there have been certain doubts about its origin. No one really knows who sewed the American flag. The legend of Betsy Ross has been told many times, but some people look upon it as a myth, saying Betsy Ross never even existed. Betsy Ross was indeed a real person who lived in the 1700's, but no one can prove she actually sewed the American Flag. Betsy Ross did not have an extremely interesting childhood. She was born Elizabeth Griscom on January 1, 1752, to a Quaker couple. Her father's name was Samuel Griscom, who worked as a carpenter. The Quakers were "members of the religious society of friends." (Comptons 1). She lived in Philadelphia, and attended a Friends School while growing up (Walters 335). Betsy Ross married three times, but her first marriage was to a man named John Ross in an upholstery shop where she was a seamstress at age 21. John Ross was the son of an Episcopal clergyman (Compton's 1). Their parents were against the marriage because John was not a Quaker, and so the two eloped together to Glouchester, New Jersey, on November 4, 1773 (Walters 335). After that, the Friends disowned her because she was married out of meeting. John Ross was a patriot. He owned an upholstery shop on Arch Street, Philadelphia. John, like many patriots served in the local militia. One December night in 1775 he was guarding astore of gunpowder when it exploded. He died January 21, 1776, after being severely wounded, leaving his widowed wife of three years behind with no children (Walters 335). After his tragic death, Betsy Ross continued the business alone. Betsy Ross married two other times. After John Ross's death,... ...rians believe that the story of Betsy Ross is pure fiction, but they do not know where the American flag could have originated from. The American flag is a symbol of our country, and it is sad that the legend of Betsy Ross cannot be proven. I believe that the legend of Betsy Ross will continue to be told to keep alive this piece of American history. Works Cited "Betsy Ross." Compton's Interactive Encyclopedia. CD ROM. 1996. Crouthers, David D. Flags of American History. Maplewood: C.S. Hammond and Co., 1962. Davidson, James W., and Michael B. Stoff. The American Nation. Eaglewood Cliffs: Paramount Communications, 1995. Seeden, Margaret. Star Spangled Banner. Washington D.C.: National Geographic Society, 1993. Tonn, MaryJane Hooper. You're a Grand Old Flag. Ideals Publishing, n.d. Waters, John J. "Betsy Ross." The New Book of Knowledge, 1991.

Google Strategy Plan

Abstract Google is the most recognized search engine on the internet in the world. They are a global technology company focused on improving the ways people connect with information. Google’s revenue primarily comes from delivering online advertising. Google’s is focused on areas such as search, advertising, operating systems and platforms and enterprise. AdWords is Google program used by businesses to promote their products and services with targeted advertising. Also, third parties that make up the Google Network use another Google program, AdSense, to deliver relevant advertisements that generate revenue (Lennihan, 2012).As Google has grown, they have added several new services for its users. Some make Web searches more efficient and relevant, while others seem to have little in common with search engines. The many services have entered Google into direct competition with other companies (Strickland, 2012). Google has expanded their company beyond just search and adv ertising and are looking for new ways technology can expand their business. They want to be technological innovators that people want to work for to be the leader in technology research and development.The Google culture encourages their people to explore new ideas that may lead to a breakthrough not yet discovered. The Global Strategy Plan covers from where Google first started by two Stanford PhD students back in 1998 into what it is today, a multi-billion dollar corporation that strives to be the leader in technology. They are continuously looking for ways to improve the search for users and the speed and information they receive. Google is a technology leader and continue to expand into more technology fields. GoogleGoogle provides a variety of tools to help businesses of all kinds succeed on and off the web (Google Company, 2012). They are a global technology leader focused on improving the ways people connect with information. Innovations in web search and advertising have mad e Google’s web site a top internet property and their brand one of the most recognized in the world (Grant, 2010, p. 350). Google’s advertising programs, with range from simple text ads to rick media ads, help businesses find customers, and help publishers make money off of their content.They also provide cloud computing tools for businesses that save money and help organizations become more productive (Google Company, 2012). Google’s mission is to organize the world’s information and make it universally accessible and useful (Grant, 2010, p. 350). Firm Analysis Google Inc. was established in September 1998 in a friend’s garage in Menlo Park, California by Larry Page and Sergey Brin, PhD students at Stanford University. In January 1996, Page’s search for a dissertation topic led him to examine the linkage structure of the World Wide Web.Page and Brin developed a page-ranking algorithm that used backlink data (references by a Web page to othe r Web pages) to measure the importance of any Web page. They called their search engine â€Å"Google† and on September 15, 1997 registered the domain name google. com. They incorporated Google Inc. and Google’s â€Å"Page Rank† algorithm was granted a patent on September 4, 2001 (Grant, 2010, p. 340). The Google search engine attracted a rapidly growing following because of its superior page ranking and its simple design.In 2000, Google began selling advertisements – paid web links associated with search keywords. After 2000, Google experienced explosive growth and was boosted in May 2002 by AOLs decision to adopt Google’s search engine and its paid listings service (Grant, 2010, p. 341). Page and Brin’s initial funding for Google was a $100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems. In June 1999, larger funding was obtained from venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital. On Augu st 19, 2004 an initial public offering of about 7% of Google’s shares raised $1. 7 billion, giving Google a market capitalization of $23 billion, which fueled even more rapid development of its business (Grant, 2010, p. 341). Google is best known for their search engine on the internet, but they have been acquiring, on average, more than one company per week since 2010 (Wikipedia, 2012). Two of the major purchases made by Google have been YouTube on October 9, 2006 and Motorola Mobility on August 15, 2011 (Wikipedia, 2012). They have also purchased various other companies to build on their search engine, help improve their website and their advertisement business.Google’s quest to meet the information needs of society caused it to continually seek opportunities for accessing new information and provide it through additional media channels. Google’s quest to provide accessibility to the world’s information had taken it into new communication media (notably wireless telephony, but also radio, TV and video games) and sources of information beyond third-party web sites. These new sources of information included images, maps, academic articles, books, satellite imagery, news, patents, video, finance, and Web logs (Grant, 2010, p. 343-344). Google purchased YouTube in October 2006 for $1. 5 billion. Many writers thought since Google made a majority of its revenue from advertising, it would profit from placing video ads next to the 100 million video streams that YouTube claims users view there each month. Google, instead, kept YouTube as an independent company. Google was attempting to break into TV and radio advertising and testing the waters on the internet with YouTube seemed like a good idea that would be a cheap alternative to actually placing ads on TV. At the time of the purchase, TV advertising was the biggest ad market of all totaling $61 billion in the U. S. ompared to the Net’s $8 billion. Google executives confirmed the company bought YouTube, in part, to better position itself for getting into the business of selling traditional television advertising (Kirkpatrick, 2006). The purchase of Motorola Mobility – the spun-off phone-making wing of the original Motorola, cost Google $12. 5 billion, which is about a third of their cash reserves, as of when the purchase was made. The most obvious reason the deal was made was to give Google access to Motorola’s ability to manufacture hardware in massive numbers, something Google is painfully naive about.Google now gets access to Motorola’s design and engineering process, and this will allow it to carefully tailor both future smartphone hardware and its own Android OS software together. Making phones in-house means a Google Droid phone will likely have better battery life, slicker performance, greater reliability and fewer bugs, which is exactly what Google needed to rival Apple, with its iron-fist control over seamless integration of sof tware into custom-crafted hardware.Also, Motorola is already so huge, and long-established, it has extensive and very strong links to manufacturing partners around the world. Those relationships are now owned by Google, which means it can hone and refine them to meet future Android phone and tablet needs, which puts Google in the hardware business (Eaton, 2011). Google’s growth and capacity for innovation rested upon a management system that was unique, even by the unorthodox standards of Silicon Valley.Gary Hamel identified in the book, The Future of Management, several key features of the management system built by founders Larry Page (President of Products) and Sergey Brin (President of Technology), and their â€Å"adult supervisor† Eric Schmidt (Chairman and CEO): their hiring policy, a dramatically flat, radically decentralized organization, small, self-managing teams and rapid, low-cost experimentation. The result was a constant impetus towards creativity, innova tion and entrepreneurial initiative. Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people (Grant, 2010, p. 45-346). Google keeps lines of communication open between the top people in the organization and the workers, referred to as Googlers. This open communication allows the workers to question the decision-makers about the happenings in the company and gives them a sense of ownership of the products. Google AdWords and AdSense is a pair of Web advertising services that generate revenue. AdWords allows advertisers to submit ads to Google that include a list of keywords relating to the product, service or business. When a Google user searches the Web with one of the keywords, the ad appears on the sidebar.Google gets paid by the advertiser every time the user clicks on the ad. AdSense is similar, except instead of displaying ads on the sidebar, a webmaster can choose to integrate ads into their own site. Every tim e someone clicks on an ad on the webmaster’s site, the webmaster receives a portion of the ad revenue (Google gets the rest). With both AdWords and AdSense, Google’s strategy is to provide targeted advertising to users (Strickland, 2012). In 2011, 96% of Google’s $37. 9 billion in revenue comes from advertising (Miller, 2012).Google’s International Markets is one of the most used search engines in the world, offered in approximately 144 countries. The search engine holds around a 60% market share in the world’s search engine requests. Google holds a 10% higher market share in Europe than in the U. S. Google, Inc. has approximately twenty American based offices, thirteen offices in the Asia – Pacific region, twenty-six in Europe, three in Canada, three in Latin America and five in the Middle East. Sergey Brin, Google, Inc. ’s co-founder, stated, â€Å"Google plans to quickly expand into a wide variety of new markets.The simplicity of our user interface and the scalability of our back-end systems enables us to expand very quickly† (Bailey, Gilmore, Hrones, Mendea, Peal). Google, Inc. is swiftly becoming a noticeable global brand with approximately 70 office locations as of April 2010 in the U. S. and around the world (Bailey, Gilmore, Hrones, Mendea, Peal). Google believes it is possible to organize all the information on earth and provide it to users when needed. Google started out as a search engine and later collaborated with its various products (Kumar, 2011). SWOT AnalysisStrengthsWeaknesses -Ease of use by all users to retrieve information -Speed of the search engine -Integrate with various languages -Localized searching -Google’s products -Development supports innovation-Difficult to differentiate between real good content, good content and average content -Business manipulate the system -Just a search engine that provides information to the user -Products are not well known OpportunitiesThrea ts -Technology and increase internet usage created a revolution for information and knowledge for the common man -Major revenues from advertising Constantly involved in acquisition programs -Huge user base causes any additions to immediately become more popular than even the original idea-Faces competition from other search engines like Yahoo and Bing -Baidu and Yandex in China and Russia are market winners -User preference changing -Possible failure or take time to migrate its existing technology -Don’t lose its focus with competitors -Moving away from the search engine (Kumar, 2011) Recommendations Google is constantly acquiring new businesses and ideas that allow it to provide information the users want to them at a rapid pace.One of their newest projects is Google Glasses which is in line to compete with Facebook for the social media crowd. These augmented reality glasses would bring smartphone computing straight to your eyeballs while allowing wearers to capture photos a nd videos of the world as they see it. Google glasses will have the ability to send text messages, take phone calls and give directions making it a competitor to Apple’s iPhone. We’re constantly being told these days that sitting is killing us, and that the amount of time we spend planted in a chair, glued to computers and tablets is dangerously unhealthy.Technologies that allow mobility and engagement with the world, while still connected to the Internet are going to be attractive (Hill, 2012). As a company, Google aims high. Its ambition far exceeds Internet search and advertising. It has built a powerful network of data centers around the globe in hopes of connecting users instantly with high-resolution satellite pictures of every corner of the earth and sky; making the entire text of books available online; and becoming the leading distributor of online video through YouTube.At the same time, Google has taken its advertising system offline, as it tries to capture p ortions of large ad markets in television, radio and newspapers, investing heavily in mobile phone technology to replicate its online success in the wireless world. The company continues to be dominate in its core business, search advertising, but Google faces fierce competition from social media sites like Facebook and Twitter. Information exchanged over the social network is walled off from search engines and lucrative territory for ads (Lennihan, 2012).Google has had many inquiries from the Federal Communications Commission (FCC), the Federal Trade Commission (FTC) and the European Commission (EC). The FCC fined Google $25,000 for impeding an investigation into its data collection practices. The FTC escalated its antitrust investigation of Google by hiring a prominent litigator, sending a strong signal the agency is prepared to take the case to court. The EC warned Google it must move quickly to change four business practices or face formal charges for violating European antitrus t law.The EC found, after a two-year inquiry, that Google might have abused its dominance in Internet search and advertising, giving its own products an advantage over those of others, while maintaining it offers a neutral, best-for-the-customer result (Lennihan, 2012). Having such a large share of the search and advertising market around the globe is attracting the government agencies to look into the way Google is doing business to ensure they are legitimately looking out for the best interest of the customer.The government wants to ensure Google is not giving any company an unfair advantage over any other company. Google’s future is being imagined at the company’s top-secret lab, called Google X, in an undisclosed Bay Area location. At the lab, Google is tackling a list of 100 ideas. Among them is a refrigerator that could be connected to the Internet, so it could order groceries when they ran low; a dinner plate that could post what you are eating to a social netwo rk; a robot that could go to the office while you stay home in your pajamas; or an elevator to outer space.One of the ideas – the driverless cars – may turn into a new business. Even as Google has grown into a major corporation and tech start-ups are biting at its heels, the lab reflects the company’s ambition to conduct ground-breaking research and development (Lennihan, 2012). Conclusion Google has come a long way since Sergey Brin and Larry Page networked a few computers together at Stanford. What started as a modest project is now a multibillion-dollar global organization that employs more than 19,000 people around the world.Brin and Page are still very much involved with Google’s operations (Strickland, 2012). Hiring intelligent people that fit the Google way and keeping the teams to small groups are key ingredients to keep effective teams able to get things done without too many layers. Google’s drive to remain on top of the search and advert ising industry and drive to continuously improve their products through acquisition, research and development keeps them on top of the industry. References Bailey, Gilmore, Hrones, Mendea, Peal. Google, Inc. International Strategies.Retrieved from http://www. slideshare. net/abail019/international-strategies-for-google-inc Eaton, K. (2011, August 15). Why Google Bought Motorola Mobility, And What It Means. Retrieved from http://www. fastcompany. com/1773548/google-bought-motorola- mobility-12-point-five-billion-what-it-means Google Company. (2012). Our products and services. What we do for business. Retrieved from http://www. google. com/about/company/products/ Grant, R. (2010). Contemporary Strategy Analysis. West Sussex, United Kingdom. John Wiley & Sons, Ltd. Hill, K. (2012, May 30).Google’s Competitor For Facebook Isn’t Plus. It’s Project Glass. Forbes. Retrieved from http://www. forbes. com/sites/kashmirhill/2012/05/30/googles- competitor-for-facebook-isnt- plus-its-project-glass/ Kirkpatrick, D. (2006, October 19). The real reason that Google bought YouTube? Fortune Magazine. Retrieved from http://money. cnn. com/2006/10/18/technology/fastforward_gootube. fortune/index. htm Kumar, A. (2011, June 25). Google SWOT Analysis. Retrieved from http://www. marketing91. com/google-swot-analysis/ Lennihan, M. (2012, July 19). Google Inc.New York Times. Retrieved from http://topics. nytimes. com/top/news/business/companies/google_inc/index. html Miller, M. (2012, January 23). How Google Made $37. 9 Billion in 2011. Retrieved from http://searchenginewatch. com/article/2140712/How-Google-Made-37. 9-Billion-in-2011 Strickland, J. (2012). How Google Works. Retrieved from http://entertainment. howstuffworks. com/hsw-shows/sysk-crowd-sourced-quiz. htm Wikipedia. (2012, July 23). List of acquisitions by Google. Retrieved from http://en. wikipedia. org/wiki/List_of_acquisitions_by_Google

Alcoholic Beverage and Energy Drink Essay

The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students,sports person. Since the beverage segment is a diversified segment . The competition is high and there are many more supreme brands and it is difficult for a new brand to capture the market. ACKNOWLEDGEMENT No task whatever big or small can be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to every person who created a congenial atmosphere for successful completion of this project. In doing this project, I have been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar (CEO), Mr James Paul Nattal (CFO), Mr Suhas Misra (COO), Miss Ujwala Mishra (HR EXECUTIVE ) Mr Gaurav Sharma (Area manager) for giving me the opportunity to undergo my project in their esteemed organization and for giving their timely suggestions & valuable guidance. I would like to express our gratitude and profound thanks to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Center, New Delhi for his valuable sustained, guidance, invaluable suggestions and constant encouragement without which it would not have been possible for us to complete this project. TABLE OF CONTENTS Topic| Page no. | Cover page| | Title page| | Certificate| | Acknowledgement| | Preface| | List of figures| | List of Tables| | Executive Summary| 7| Introduction of Report| 9| Company Profile| 11| Literature Review| 18| Objectives| 19| Research Methodology| 20| Findings & AnalysisConclusion| 3435| Recommendations| 36| Limitations| 37| Biblography| 38| Annexture| 39| | | LISTS OF FIGURES: List of Figures| List of Tables| Page No| Figure 1:Pie graph for gender | Table 1| 22| Figure 2:Bar graph for coming across an energy drink| Table 2| 23| Figure3:Bar graph for regular curstomer| Table 3| 24| Figure4: Bar chart for tasting energy drink| Table 4| 25| Figure 5: Bar chart for tasting Tzinga| Table 5| 26| Figure 6: Bar chart for new awareness about Tzinga| Table 6| 27| Figure7: Bar chart for rating Tzinga flaviur| Table 7| 28| Figure8: Bar chart for tzinga providing advantage| Table 8| 29| Figure9: Bar chart of tzinga in any other flavour| Table 9| 30| Figure10:Bar chart for rating Tzinga accordance to price| Table 10| 31| Figure 11:Bar chart for comparision of Tzinga to other drinks| Table11| 32| | | |. | | | EXECUTIVE SUMMARY Hector Beverages brings new experience to the Indian consumer. The company have used some natuaral herbs which is good for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages, associating with leading companies and personalities. Cases in point is the first launch:Tzinga, lemon and mint flavor with natural herbs Gaurana and Zingsing. This product has a delicious taste of lemon mint with natural herbs Isolate with . Natural herbs are used to susstitute the amount of caffeine which is injurious to health . Its unique taste mekes it different than any other energy drink. And it has low amount of calories lowest calories. It is perfect for hard working days. They have these extremely meaningful products which are going to give them a competitive advantage over other products. INTRODUCTION The present world is fast moving world people are very busy and do not have time to take proper meal and consume mostly junk food which are high in calorie content and bad for health. it results in many different problem. Due to high intake of junk foods and low consumption of high nutrient value food people are suffering from more and more alments. in order to stay healthy and fit ,people should take proper nutritional content food. So Hector Beverage have launched new energy drink which has completely new flavor like lemon and mint which is completely drink from other enrgy drink. Hector is mainly targeting college students and office employees. So Hector is conducting many promotional activities to create an awareness So the main objective of Hector Beverage is to Create brand awareness for Tzinga. INTRODUCTION OF PROJECT Beverage industry is one of the fast growing industries in India . it can be divided into two sections i. e. carbonated and non-carbonated. the carbonated drinks that can be further classified into cola, lemon orange, mango and apple segments. Marketing includes all the activities like promotion, distribution, advertising etc. To fulfill all the segments of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essentials to theoretical knowledge with practical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and product quality for achieving their ultimate goal. Beverages can be classified into 2 types ALCHOHOLIC BEVERAGE An alcoholic beverage is a drink containingethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers wines, and spirits. Alcohol is a psychoactive drug that has a depressanteffect. A high blood alcohol content is usually considered to be legal drunkenness because it reduces attentionand slows reaction speed. Alcohol can be addictive, and the state of addictionto alcohol is known as alcoholism. The production and consumption of alcohol occurs in most cultures of the world, from hunter-gatherer peoples to nation-states. Alcoholic beverages are often an important part of social events in these cultures. In many cultures, drinkingplays a significant role in social interaction — mainly because of alcohol’s neurological effects. NONALCHOLIC BEVERAGE A non-alcoholic beverage is a beveragethat contains less than 0. 5% alcohol by volume. Non-alcoholic versions of somealcoholic beverages, such as non-alcoholic beer (â€Å"near beer†) and cocktails(â€Å"mocktails†), are widely available where alcoholic beverages are sold.alcoholic wine undergo an alcohol-removal process that may leave a small amount of alcohol. Because of this, some states have legal restrictions on non-alcoholic beer and wine. | ORGANIZATION PROFILE HECTOR BEVERAGES The beverage offerings in the developed world are so much better than those in the developing world. Beverages in the US and Europe are an important delivery mechanism for nutrients (macro, like protein and micro- vitamins and minerals) while in the developing countries they are little more than (as we have noted) sweetened fizzy water. Hector Beverage Pvt Ltd. is here to bridge the gap, to challenge the beverage majors and their attempts to maintain the status quo which they have been doing for all the years they have been in business. The beverage game is bound to change, for the better and Hector intends to be the people doing it Hector is a beverage company with a twist. Now that does not really mean that Hectors products have a dash of lemon (some of them, in the future mayindeed but that’s well besides the point). The twist is that Hectors beverages are meaningful. Hector beverages believes, and believe with a lot of intensity, that beverages have to be more than fizzy, sweetened/ flavored water. Worldwide beverages contribute a lot to the consumer’s health- delivering macro- nutrients (protein) and micro (vitamins and minerals) and there is no reason why that should not be the case in the developing world. Well, no reason apart from the fact that the beverage giants have a vested interest in sustaining the status quo as that keeps cost down. Hector beverages is the new kid on the block that aims to take on the beverage majors by offering real value to the consumer- thats it, so simple- just healthy, tasty drinks, no celebrities, no Santa Claus, no bells, no whistles. Hector associates itself with this story. As it is a very small player, new one also, in an industry which is so dominated by major players like Coke and Pepsi, it still believes that it will survive and win customers. Hector knows of what are the fundamental shortcomings of the existing beverage players- their inertia, and smugness and their commitment to status quo. So, Hector Beverages think that this Hector Vs Achilles will also be a contest of historic proportions, albeit with a significantly different outcome MISSION Hectors mission statement is as follows: 3 our mission is to serve people by Quality, Healthy and tasty protein drink. VISION Hectors vision is to capture Delhi and NCR market by providing quality, healthy and tasty protein drink at a suitable price to keep people healthy and fit. VALUES We thought about this and decided to have this section not because every company seems to have something reasonably rich to say on its values. We realized that this is the beginning of differentiation and our values to us are just some of the fundamental things that excite us. As some poet, forgotten cruelly by literature must have aptly noted: â€Å"with more self-serving nonsense we will not bore further thee but, instead, just spread out for your reading pleasure our values three†. 1. Audacity: For obvious reasons. a new business is anyway tough. The fact that we would be taking on the Beverage Behemoths makes it even more exciting. We love thinking big and are in it because we want to ask the big boys to â€Å"bring it on† 2. Rooting for the underdog: The underdog can’t but try harder. As the bona-fide underdog in the beverage market we have a vested interest in rooting for the underdog. 3. Integrity: All irreverence aside, we are committed to the greater common good and unwaveringly so. COMPANY HIGHLIGHTS The firm has started its operation to fulfill the need of the market segment that still have not been fulfilling properly. Hector Beverages brings healthy, tasty beverages to the Indian consumer. The company strives to bring the best for human health that emerges from scientific observation/ analysis of nature and creates tasty beverages,associatingwithleadingcompaniesandpersonalities. Cases in point are the first two launches: Frissia (TM) Chocolate Protein Drink and Frissia(TM) Vanilla Protein Drink. These products are a delicious blend of Soy Protein Isolate with natural identical chocolate or vanilla flavor for really busy people. Soy’s benefits for health are well recorded but a significant barrier to adoption has been its bitter after taste that we have taken care of in this blend. Its as good as any chocolate/ vanilla stuff that the consumer may consider. And, at the lowest calories/ gram of complete protein its perfect for work-days spent in meetings and working on laptops/ blackberries. Hector also brings about a genuinely new approach to market- dropping political correctness for an honest communication with consumers in all interactions. In short, we have these extremely meaningful products and are going to talk quite straight to our consumers. These are exciting times for Hector- do get in touch if you find all this interesting and want to be a part of Hector, in any capacity. Hector Beverages, a pioneer in the Indian Functional Beverages industry, recently announced the launch of their newest product – Tzinga Energy Drink. Tzinga is made with a powerful blend of ingredients to avoid those energy slumps we know all too well, and keep mind and body performing at their best. * Unlike existing energy drinks, Tzinga tastes great and is availalable for the very reasonable MRP of Rs 20. * Tzinga comes in a case with 12 pieces * Tzinga will be available at 2,000 stores around Delhi NCR starting April 7th, and is scheduled to launch in Bangalore by the end of April. INGREDIANTS * Tzinga consists of lemon and mint. * Also certain natural herbs like GUARANA and GYNSING (which are South American herbs) NUTRITIONAL INFORMATION(per 100ml): Water, sugar , lemon juice concentrate| 0. 75%| Caffeine| 0. 03%| Energy| 44kcal| Carbohydrate| 11g| Protein| 0g| Fat| 0g| 1. TARGET MARKET * Above 18 years * College students * Office employes * Sports person * Fitness freaks person RECOMMENDATIONS * Not applicable for Children below 18 * Also not applicable for pregnant women and lactating women * Not recommended for diabetic patients * Not more than 2 packs should be consumed in a day FOUNDER MEMBERS CEO PROFILE: Mr Neeraj Kakkar- His corporate career started after he completed his MBA from MDI, Gurgaon in 1998. He worked with Union Carbide and later Wipro before joining. Coke in 2001. He had an amazing run with Coke- the kind that becomes a part of Corporate Folklore, with the high point being his time in Bangalore when he seemed to have settled the much-touted Cola battle conclusively. In 2008, he headed to Wharton to do a second MBA and is now in the thick of the action as CEO of Hector Beverages Private Limited, India CFO PROFILE: Mr James Paul Nattal- James, Wharton alumni with Hector. After his Chemical Engineering from Brigham University, he worked with Dow Chemicals for six years and is what many call a packaging geek- so for him the form is the substance, the medium is the content. His packaging expertise ensures that when you buy our products, most of your money is not going to the packaging, as it does in the case of all other beverage companies. He is responsible for having created a number of food and beverage packaging concepts across the United States and Europe and heads the product development function for us. COO PROFILE: Mr Suhas Misra Suhas did his MBA from IIM Calcutta (Class of 2003) and joined Coke from campus. He had the kind of start that, again, Corporate Folklore, would describe as sensational- with astronomical growth rates being registered in rural Rajasthan. In 2005 he moved to Nokia, before, in 2006, starting ChannelPlay- India’s first integrated Sales Process Outsourcing company (www. channelplay. biz) and now is the COO of Hector Beverages Private Limited. Competators- Since the Beverage industry is a big diversified segment. There are many potential strong competators in this segment. Various beverage like milk, tea, coffee, beer, whisky, protein drink, energy drinks, soft drinks etc are all competitors for each other Tzinga with its unique flavor can create a niche in the market. Tzinga is the only energy drink which have used natural herbs. but the real competator of Tzinga is Red Bull . Redbull have been dominating the energy drink market since 6 yrs. To name a few potential competitors, the leading beverage manufacturing companies in India are Coca-cola, Pepsi-co, UB group, Hindustan Unilever Limited, Tata tea, Dabur foods, , Nestle India, Sula wines, CCD, LITERATURE REVIEW A traditional definition of a brand was: â€Å"the name, associated with one or more items in the product line, that is used to identify the source of character of the item(s)† (Kotler 2000, p.396). The American Marketing Association (AMA) definition of a brand is â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors† (p. 404). Within this view, as Keller (2003a) says, â€Å"technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand† (p. 3). He recognizes, however, that brands today are much more than that. As can be seen, according to these definitions brands had a simple and clear functions identifiers. Before the shift in focus towards brands and the brand building process, brands were just another step in the whole process of marketing to sell products. â€Å"For a long time, the brand has been treated in an off- hand fashion as a part of the product† (Urde 1999, p. 119). Kotler (2000) mentions branding as â€Å"a major issue in product strategy† (p. 404). As the brand was only part of the product, the communication strategy worked towards exposing the brand and creating brand image. Aaker and Joachimsthaler (2000) mention that within the traditional branding model the goal was to build brand image ; a tactical element that drives short-term results. Kapferer (1997) mentioned that â€Å"the brand is a sign -therefore external- whose function is to disclose the hidden qualities of the product which are inaccessible to contact† (p. 28). The brand served to identify a product and to distinguish it from the competition. â€Å"The challenge today is to create a strong and distinctive image† (Kohli and Thakor 1997, p. 208). Concerning the brand management process as related to the function of a brand as an identifier, Aaker and Joachmisthaler (2000) discuss the traditional branding model where a brand management team was responsible for creating and coordinating the brand’s management program. In this situation, the brand manager was not high in the company’s hierarchy; his focus was the short-term financial results of single brands and single products in single markets. The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem concerning sales and market share. With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that focusing on the latest and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactics and never like strategy (Davis and Dunn 2002). OBJECTIVES * Maintaining positive, strong growth each year not withstanding seasonal sales pattern. * Achieve a comprehensive output in market penetration. * Increase customer satisfaction simultaneously. * A double to triple digit growth for the first five years. * Maintain a significant research and development budget to enhance future. * Product developments. * To take in fresh minds as interns and permanent recruits to lead the organization to a greater development path. RESEARCH METHODOLOGY Descriptive strategy is used since we have to collect the primary imformation from Tzinga customer. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study. Sample Design a). Sample Unit A business organization whether it is a mall, college canteen, shops is considered as one entity and would be considered as a 1 sample unit. b)Sample Size- A survey was conducted where sampling and sales were taking place. A sample size of 100 is taken. c)Sampling Technique- Sampling technique here used is non-probability simple random sampling. We considered it as area sampling since the research is focus onto a particular area. We will be using the NON – COMPARATIVE scaling technique and will be using the LIKERT scale in which 5options will be given ranging from strongly disagree to strongly agree. d)Sampling Area –. The area which was taken was South Delhi where I focused on shops and college. Data Collection a)Sources – Primary data collection method is used as data was collected directly from responded through questionnaire. questionaire were both open and closed . And ranking method is used to measure the degree of agreement and disagreement. b)Tools- Various statistical tools like pie-chart, is used to represent the data and interpret them DATA ANALYSIS Q1. . Gender a) Male b) Female | | Frequency| Percent| Valid| Male| 48| 60. 0| | Female| 32| 40. 0| | Total| 80| 100. 0| FIGURE 1 Analysis-This shows that male samples are more than female sample. Q2. Did you taste any energy drink before? (a) Yes (b) No Table 2Gender * Did you tatse Tzinga before? Crosstabulation| Count| | | Did you tatse Tzinga before? | Total| | | YES| NO| | Gender| Male| 23| 25| 48| | Female| 14| 18| 32| Total| 37| 43| 80| Figure 2 Analysis-This was a comparative study done between male and female. Out of total 48 samples of male 23 have tasted tzinga and 25 have not tasted it. also in the case of female out of 32 ,14 have tasted Tzinga and 18 have not tasted Tzinga. Q3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event | Table 3|. | | Where did you come across an energy drink| Total| | | Television| Newspaper| Magazine| Promotional Event| | Gender| Male| 24| 3| 3| 18| 48| | Female| 19| 2| 0| 11| 32| Total| 43| 5| 3| 29| 80| Figure 3 Analysis-Again in the case of 48 respondent ,24 male responded have come to notice about energy drink through television,3 through newspaper,3magazine,18 through promotional event Q4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn Table 4Gender * Which energy drink do you taste Crosstabulation| Count| | | Which energy drink do you taste| Total| | | Red Bull| XXX| Cloud 9| Barn| |. Gender| Male| 24| 10| 8| 6| 48| | Female| 11| 9| 9| 3| 32| Total| 35| 19| 17| 9| 80| Figure 4 ANALYSIS Out of 48 males 24 have take Redbull,10xxx,8 clould9barn. And in the case of female side 11 have taken Red bull,9xxx9 clould 9 nad 3 barn. Q5. Are you a regular consumer of energy drink? (a)yes (b)no Table 5 Gender * Are you a regular consumer of energy drink? Crosstabulation| Count| | | Are you a regular consumer of energy drink? | Total| | | YES| NO| | Gender| Male| 16| 32| 48| | Female| 11| 21| 32| Total| 27| 53| 80| Figure 5 ANALYSIS Out of 48 males,16 are regular consumer of energy drink and 32 are not regular consumer. And in the case of female out of 32 ,11 are regular consumer and 21 are not regular consumer. Q6. Have you tasted tzinga, the new launch ever? (a)yes (b)no Table 6 Gender * Have you tasted Tzinga the new launch ever Crosstabulation| Count| | | Have you tasted Tzinga the new launch ever| Total| | | YES| NO| | Gender| Male| 17| 31| 48| | Female| 12| 20| 32| Total| 29| 51| 80| Figure 6 ANALYSIS Out of 48 responded 17 have tasted tzinga before and 31 have not heard about Tzinga. And out of 32 females 12 have tasted Tzinga before and 20 have not. Q7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman Table 7 Gender * When did you first hear about Tzinga Crosstabulation| Count| | | When did you first hear about Tzinga| Total| | | Promotion| Friend| Salesman| | Gender| Male| 30| 13| 5| 48| | Female| 18| 13| 1| 32| Total| 48| 26| 6| 80| Figure 7 ANALYSIS Out of 48 male responded,30 have heard about Tzinga thrugh promotion activities,13 through friend and 5 through salesmamAnd in the case of 32 female responded 18 have heard about Tzinga though promotion 13 through friend. Q8. How much would you rate the flavour of Tzinga? (a). Excellent (b). Good (c). Average (d). Poor (e). Very poor. Table 8Gender * How much do you rate the flavour of Tzinga Crosstabulation| | | | How much do you rate the flavour of Tzinga| Total| | | Excellent| Good| Average| | Gender| Male| 3| 32| 13| 48| | Female| 3| 23| 6| 32| Total| 6| 55| 19| 80| Figure 8 ANALYSIS Out of 48 male responded,3 of them think that the flavor of Tzinga is excellent ,and 32 of them rate Tzinga as good ,and 13 of them average. In the case of female responded 6 of them think that it is excellenet ,23 are good and 6 average. 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average | | Table 9| | | | would you say the design of the product catch the eye of the customer| Total| | | Excellent| Good| Average| | Gender| Male| 2| 30| 16| 48| | Female| 2| 24| 6| 32| Total| 4| 54| 22| 80| Figure 9 ANALYSIS Out of 48 male responded 2 think that the design is excellent,30 think that it is good 16 think that it is average in the case of emale respondent 2 think that it is excellent,24 think that it is good and 6 think that it is average. Q10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor Table 10 Gender * Value of the aspect according to price Crosstabulation| Count| | | Value of the aspect according to price| Total| | | Excellent| Good| Average| | Gender| Male| 4| 39| 5| 48| | Female| 4| 21| 7| 32| Total| 8| 60| 12| 80| Figure 10 ANALYSIS Out of 48 male responded think that it ha excellent quality accordance to its price,39 think that it is good according to its priceand 5 that it is average according to its price. IN the case of females 4 think that it is excellent ,21 think that it is good and 7 think that it is average. Q11. How would you rate tzinga in comparision to other energy drinks? (a). Excellent (b). Good (c). Acverage. (d). Poor (e). Very poor Table 11 Gender * Rate Tzinga with respect to other energy drinks Crosstabulation| Count| | | Rate Tzinga with respect to other energy drinks| Total| | | Excellent| Good| Average| | Gender| Male| 2| 26| 20| 48| | Female| 2| 9| 21| 32| Total| 4| 35| 41| 80| Figure 11 ANALYSIS According to the samples 2 people think that Tzinga is excellent ,26 think that it is good and 20 are average. And in the female segment 2 think that it is excellent ,9 think that it is good and 21 think that it is average. FINDINGS From the following project we can draw inference that Tzinga is new to the marketand is being liked by the people . People prefer this drink due to its unique flavor and intensity. Thought people are not that much aware of the product male are more exposed towards the product and have showed positive response towards it. CONCLUSION * The Tzinga is more liked by the youngsters of age group (21-25). * Tzinga is liked by the customers basically its design , price and taste. * The promotional activity is not liked by the customers. So they are not attracted too much towards this new brand. * The opinion does not vary as per the Genders of the customers. * The variation of taste and price will affect the preference of Tzinga. * The opinion of Tzinga is same for all age groups of people basically about the promotional activities. RECOMMENDATION * Television advertisement and promotional activities must be put up. * The distribution channel should be made strong. * Different diversified flavor must be introduced in the market. * Tzinga should be introduced in other parts of Indian Market. LIMITATIONS 1. The should be different flavours ,the lemon taste are not liked by many people. 2. Due to strong brand positioning by Red bull,it will take time for Tzinga to get established. 3. The availability of Tzinga is limited,it is not available in every store . 4. As zinger is a new brand,it suffers from identity crises BIBLIOGRAPHY: 1. Malhotra, Naresh K. Marketing research and applied orientation, (2010), Prentice Hall, New Delhi, Vol. 5, pp. 613-623, pp. 468. 2. Kotler, Philip and Armstrong, Gary, Principles of marketing, Pearson Publication. REFERENCES: * http://en. wikipedia. org/wiki/Promotion_(marketing) * http://hectorbeverages. com/about_us * http://hectorbeverages. com/hectors_values * http://hectorbeverages. com/home * http://hectorbeverages. com/homers_hector * http://www. adams-graphic-design-advertising-agency. com/point-of-purchase. html * http://www.aistriss. jp/old/lca/ci/activity/project/sc/report/030319_document/S2-1-Mont. pdf * http://www. eurelectric. org/Download/Download. aspx? DocumentID=2965 ANNEXTURE QUESTIONAIRE Name- Phone number- 1. Gender a)Male b)Female 2. Did you taste any energy drink before? (a)yes (b)no 3. Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event 4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn 5. Are you a regular consumer of energy drink? (a)yes (b)no 6. Have you tasted tzinga, the new launch ever? (a)yes (b)no 7. When did you first hear about tzinga? (a)promotion (b)friend (c)salesman 8. How much would you rate the flavour of Tzinga? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes –How well? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 11. How would you rate tzinga in comparison to other energy drinks? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor.

Say No to Euthanasia essays

Say No to Euthanasia essays Voluntary euthanasia has been a debated subject for decades. Euthanasia, being described as assisted suicide, is the voluntary killing of a person upon their request. I am proposing to my audience that active euthanasia should not be legalized in the United States. In the process of physician-assisted suicide, a physician supplies information and/or the means of committing suicide to a patient. Why would a person want o do this to himself? It has been suggested that a patient does this to end suffering from an illness or intolerable, chronic pain. When a person dies, you must consider the fact that his body is shutting down. It is inevitable that some sort of discomfort or pain is present, whether euthanasia was introduced or the individual died his natural death. Suffering is a part of life. I thoroughly believe a person must take the good with the bad. Otherwise, the good could not be appreciated. Who would want to leave his family in that way? Imagine a family member saying he were going to kill himself because of his disease, thus shortening his life span even more and providing less time with his family. Any form of suicide is devastating for the people left behind wh0o love the person who has decided his life is no longer worth living. This practice is especially damaging to children. In actuality almost all people who commit suicide have some sort of mental problem. Few people, if any, simply sit down and make a cool, rational decision to commit suicide. Some individuals attempting suicide are temporarily depressed; once they are rescued, less than 4 percent actually go on to commit suicide. With todays technological advancements, seventy to eighty percent of terminal illness patients with severe pain can be treated with an administration of an opioid. Some people may also benefit from radiation therapy, nerve blocks, pharmaceuticals, and electro nerve stimulation. ...

How to Write Amazing Caltech Essays

How to Write Amazing Caltech Essays SAT / ACT Prep Online Guides and Tips The California Institute of Technology- or Caltech, as it’s more commonly known- is a highly exclusive college. If you want to join the Beavers, you’ll need not just top grades and standardized test scores, but strong writing supplements to support them as well. Caltech accepts around nine percent of students that apply, making it an extremely competitive school.The more you know about the Caltech essay prompts before you start, the better prepared you are to answer them. Read on to learn about 2018’s essay prompts, as well as some tips and tricks for maximizing their potential to impress! Feature Image:Canon.vs.nikon/Wikimedia Commons What Do I Need to Know About the Caltech Essays? Caltech accepts both the Coalition and Common Application, so you can use whichever application suits you better. In addition to the requiredCoalition or Common Application essays, Caltech also requires four short essays. One essay asks you to describe three experiences that contributed to your interest in STEM fields, with 10 to 120 words for each experience, or 30 to 360 total.The other three essays, which cover how you’ll interact with the Caltech community, what creative and fun interests you have, and what diversity you’ll bring to the student body, have requirements of 250 to 400 words. Altogether, you’ll be writing between 780 and 1560 words. These essays are fairly short, so you’ll want to spend a good amount of time honing your argument to its most efficient. Start early so you have plenty of time to plan, refine, revise, and proof before you submit! Do a little preparation and you can look this happy when writing your Caltech essays, too! What Are the Caltech Essay Prompts? TheCaltech essay prompts are fairly standard, though each one is tailored to the college’s specifications. You’ll see the usual â€Å"Why This College?† and â€Å"Diversity† essay questions, but always keep in mind that you’re applying to Caltech specifically, and your essays should reflect that. Prompt #1 Describe three experiences and/or activities that have helped develop your passion for a possible career in a STEM field. (Your response for each experience/activity should range between 10-120 words.) The first essay asks you to describe three things that have led to your love for whatever STEM field you prefer. Note the word requirement- each item should fall between 10 and 120 words, meaning you’ll need to be very brief. Caltech wants you to use this space to demonstrate your interest in the STEM field of your choice. They want to hear about your passion and what interests you, so dig deep to really find that spark of inspiration. Maybe you were captivated by a childhood collection of sea monkeys, or you took your very first game console apart to see how it worked- and you put it back together. These are all great places to start, but be sure that they’re both brief and meaningful to you. You’re telling Caltech a short story about yourself with these three experiences, demonstrating what draws you to STEM over any other field, so be sure that the admissions office understands not just what brings you here, but why. Specificity and brevity are your best friends in this section. Maybe you really have wanted to do computer programming for your entire life, but Caltech wants you to be more specific. Name three instances that inspired you, not your life as a whole. Caltech, as a STEM-focused college, also wants to see your curiosity and interest. Return to experiences involving math or science that excited you in your past and think deeply about how you felt and how they made you want to learn more. These are the kinds of experiences that Caltech wants to hear about! For this prompt, avoid the pitfall of talking too much. When we’re thinking about formative experiences that excite us, we can tend to get a little long-winded. Resist that temptation- you only have 120 words each, so keep it as simple and direct as you can, without any fluff. Each answer should state what the experience was and how that helped develop your passion. Any more than that, and you risk wasting space. Prompt #2 Much like the life of a professional scientist or engineer, the life of a "Techer" relies heavily on collaboration. Knowing this, what do you hope to explore, innovate, or create with your Caltech peers? (Your response should range between 250-400 words.) This is a spin on the typical â€Å"Why You?† question. Many times, these questions are asking what you’ll bring to a college’s student body- in Caltech’s case, they’re looking for specific information about how you plan to participate in the community. Think about your academic and career goals, and combine them with what you know about Caltech’s community. How can they help you reach them? Caltech doesn’t only want to know about what you hope to achieve with your education. Caltech mentions in their mission statement that they aim to â€Å"expand human knowledge and benefit society.† Do your goals align with that mission? How will being part of the Caltech community- not just having a degree from a prestigious university- help you achieve your aspirations? Your best bet with this question is to get specific. Always keep in mind the angle of collaboration- though we often credit individuals with scientific discoveries and technology, many are put together by groups of people building on one another’s research. If you have a specific idea in mind, such as refining lab-grown meat for mass production, consider what skills you have and what skills you don’t. How can your classmates at Caltech help? Take a look at Caltech’s clubs and courses and find some that match your goals. If lab-grown meat is your goal, take a look through Caltech’s bioengineering offerings and fold those into your answer- being specific about how Caltech and the people you meet there will help you meet your goals will make it clear that it’s Caltech, not just a degree, that appeals to you. Though your goals are important to this question, avoid focusing too much on yourself or thinking too far forward. This question wants to know about your time at Caltech- focus on the next few years and how you hope to develop as part of the STEM community. This guy would fit right in at Caltech. Prompt #3 Caltech students are often known for their sense of humor and creative pranks. What do you like to do for fun? (Your response should range between 250-400 words.) Take this question at its word- Caltech is indeed known for its proud history of pranks.The admissions office wants to hear about your life outside of academics and learning. What do you like to do that isn’t related to your field of study? The purpose of this question is to learn more about you as an individual. If you’re in the running for Caltech, you’re already a student with a strong academic record- and so is everybody else at your level. This question wants to know what makes you unique, what features, personality traits, and interests will make you a student that Caltech wants to have around. It’s important that this be a question you answer without an academic focus. That may sound strange- you need to be impressive at Caltech, after all- but think beyond your chemistry work or the game you’ve been working on. Of course, you should also be prepared to answer why whatever you choose matters to you. Maybe you’re really into gardening because seeing something grow from a seed to a plant brings you joy. Maybe playing tabletop role-playing games is your thing, because it’s a creative outlet that pushes you to think on the fly. Whatever the hobby, it should mean something to you- hours mindlessly surfing Netflix isn’t going to cut it. There are a few things to avoid with this prompt. Unique is good, but controversial is too much. Attending college is fitting into a community, and Caltech wants to know that you’ll participate in the community. If you come off as intentionally inflammatory- such as if your favorite hobby is being a troll online- you may stick out for the wrong reasons. Also try not to be too general. If you like to read, tell them what- can you draw your own map of Middle-earth from memory? If you play video games, let them know why- maybe you’re part of a top-ranked Overwatchteam, and you enjoy the camaraderie of grinding your rank with friends, or maybe you’re striving for the world-record in speedrunning Super Mario 64 because you enjoy the thrill of finding a new glitch. Again, always come back to specificity and stating why. It’s better to be clear and concise than wordy and opaque! Prompt #4 The process of discovery best advances when people from various backgrounds, experiences, and perspectives come together. How do you see yourself contributing to the diversity of Caltech's community? (Your response should range between 250-400 words.) This question is a classic representation of the â€Å"Diversity† essay.What Caltech wants to know with this prompt is what you as a unique individual bring to the community. That can be everything from your socioeconomic background to your unconventional upbringing as a traveling circus performer to your interest in antique guitars- don’t feel like the only meaning for â€Å"diversity† is hardship you’ve experienced. Colleges are places where lots of people of different backgrounds come together, and Caltech wants to know that you’re going to both contribute and respect that diversity. Thinking about the ways that you differ from others is a great way of showing that you’re similarly interested in fostering a diversity of thought and experience. Your best option for this prompt is to focus on a specific part of your identity that isn’t discussed elsewhere in your application. If you grew up in a major city, maybe light pollution made it impossible for you to see the night sky, so you read every book you could get your hands on to learn more about the constellations. You could write about how the combination of learning from books and experiencing light pollution ignited your interest in learning more about astronomy, but also in understanding how light pollution impacts the field.This diversity of thought and experience is important to a student body- whatever your niche is, you should discuss it! Do avoid exaggeration or lying, though. Caltech wants to know about your diversity, and the admissions office is experienced in picking out parts of your essay that might be disingenuous or overstated. Again, focus on what really matters to you, not picking a trait that you think will score you points. It probably wasn't one of these kids who wrote these successful Caltech essays. Caltech Essays That Worked All this information is great, but it can still be tricky to understand exactly what Caltech wants to know until you’ve seen it demonstrated. Check out this accepted essay- and some tips from someone who took a serious risk- to learn more about what Caltech hopes to see in your essay! Martin Alternburg's Essay I cross over the bridge into Minnesota. Out of my three sports, cross country is definitely my worst - but I continue to be hooked on it. Unlike swimming and track, my motivation to run is heavily intrinsic. I live for the long runs I take on by myself. While they rarely happen during our season, we were assigned a long run to complete over our first weekend of cross country. In reality, I was supposed to go six miles, but felt eight gave me more time to explore the home I had just returned to. My mind begins to wander as I once again find my rhythm.My train of thought while running is similar to the way one thinks in the minutes before sleep - except one has more control over how these thoughts progress and what tangents they move off of. While special relativity would be the "proper" thing to think about, especially at MITES, I revive the violin repertoire I had turned away from for so long and begin playing it in my head. I'm now at the edge of town in between the cornfields. Th e streaming floodlights on the open road give me a sense of lonely curiosity, reminiscent of the opening lines of Wieniawski's first violin concerto. I come up with adaptations of the melody in my head, experimenting with an atonality similar to Stravinsky's. Martin Altenburg’s essay is well-structured, using the narrative of a morning run to demonstrate all the things that run through his head, and, more importantly, all the unique traits that make him who he is. From just these two paragraphs, we know he’s a runner, that he’s driven, that he strives for more than he thinks he’s capable of, and that he knows music and composition. Because the essay is in a narrative format, we’re able to follow this line of thinking and have it all wrapped up neatly at the end. We’re drawn in by energetic and purposeful writing that also delivers us all the information we need. Throughout the essay, Altenburg discusses his interests and his growth. His strategic use of locations in his hometown allows readers to understand where he comes from both literally and figuratively, especially the part about his beliefs and how the community he’s grown up in have impacted them. All this is valuable information to an admissions office, who wants to see how you see yourself and why. One thing to note about this essay is that it doesn’t include any reference to Caltech. In fact, Altenburg used the same essay to apply to- and get into- eight different Ivy Leagues as well as some other schools. The essay was likely written as part of the Common or Coalition Application rather than as part of Altenburg’s Caltech supplement, hence the lack of specificity. Your essays for the Caltech supplement should contain more specificity than this, as these essays are unique to Caltech and want to know exactly what draws you to that school above others. Michelle Fan's Essay Reflection â€Å"How do you believe Caltech will best fuel your intellectual curiosity and help you meet your goals?†If I had a few weeks, I might have done enough research to namedrop a few professors, rave about the strength of their computer science programs, and come up with a compelling story about all my professional goals. But I didn’t have those few weeks, so I told them the unembellished, wholehearted truth:I said I have no idea what I want to do in life.All I knew was that I liked making calculator games and explosions and wanted to participate in the bread-throwing, water-dumping congregations otherwise known as Caltech house dinners.As it turns out, being yourself actually works. Shocker, I know. Colleges really do want to like you for you. Michelle Fan doesn’t post her Caltech essay directly, but she does talk about her process and what she discovered between her highly planned essays and the ones she wrote the day they were due. Fan points out that her last-minute essays, the ones that she wrote from her heart rather than from her head, are the ones that got accepted. Though I definitely don’t advocate for waiting until the same day that your essay is due to start writing it, it’s a good message to keep in mind- when you’re faced with an imminent deadline and you just need to get something out, your writing is probably more genuine than if you’ve been editing and revising it for ages. But the big takeaway here should not be to wait until the last second to write your essay (please, don’t do that!). The real lesson is that you should write in a way that is true to yourself, not a way that you think will impress admissions offices. You should be authentic and genuine, letting your personality and interests tell Caltech why you’re a good fit. If your essay looks like this, that's a good thing! 4 Key Tips for Writing a Caltech Essay Like all college essays, there are some general things to keep in mind when working on your Caltech writing supplement. The earlier you get started, the better- take a little time to make sure that your essay is as polished as possible! #1: Plan Brainstorming before you start writing will help you pick a topic that’s both meaningful and impressive. Jotting down a list of ideas for each topic, no matter how silly they might feel at first impression, gives you options. Spend a little time away from your options so that you can pick the one that you feel most strongly about with less bias! #2: Get People to Read Your Essays for You Feedback is an important tool as a writer. Getting someone else to look at your work- preferably someone who will be honest about its shortcomings- will help you find logical holes, weird phrasing, and other errors that may creep into your work. When you feel like your essays are as polished as you can make them is a good time to hand them off to someone else. Remember, you don’t have to make every change they suggest exactly as they suggest it, but if your reader is confused about something, see what you can do to make it clearer! #3: Edit and Revise Take that feedback you got from your reader and turn it into gold. Again, don’t feel like their suggestions are always the right move, but do consider what’s causing their confusion or dislike for parts of your essays. Fix them in your own voice, and re-read your essay, especially out loud, to catch any additional errors. The more time you can spend revising, the better! #4: Be Authentic Always remember that you’re not just trying to impress Caltech with a bunch of statistics- you’re trying to impress them as you. That means always staying true to yourself and striving for authenticity. Give Caltech an essay that showcases what it means to be you, not an essay that gives them what you think that they want to hear. What's Next? Need an even more in-depth guide to how to write a college essay? Those tips will help you write a stellar essay from start to finish! A strong essay is just one part of a successful Caltech application. Also look into Caltech's SAT scores and GPA requirements so you can draft an effective academic plan! Before you send in your Caltech application, it's a smart idea to figure out how much money it's going to cost you to attend. How doCaltech's financial aid offerings measure up to tuition costs?

Business Model Canvas Report Essay Example | Topics and Well Written Essays - 1000 words

Business Model Canvas Report - Essay Example My business model will target smartphone users with a hardware dongle attached to the smartphone and an app to analyse results from the dongle. This business model will target the two smartphone manufacturers based on market share, Samsung and Apple. In the US where I focus primarily, shipments of the above smartphones represents about two-thirds of total market share. This is coupled with the high costs of traditional glucose measuring devices provides relevance for my business idea. In the development of the business model, I have identified key partners that I will be working with. These partners are critical for the success of my business model. I will work with endocrinologists who treat diabetes. They will work from the Mayo Clinic Division of Endocrinology, Diabetes, Metabolism and nutrition research. I will also seek membership in the American Diabetes Association. My business model will also require 15 diabetes patients in different age groups on whom testing will be done. I will also team up with endocrinologists to survey patients. In the development of the app, I will target the two market leaders in terms of market share. Apple through the iOS developer program for Apple iOS app store and Samsung for the Android Marketplace. I will also be working with MedSpark LLC that specialises in FDA submissions, medical coding and design development. Eventually though manufacturing will shift to Turkey to take advantage of low price points. The medical professional I am going to work with will mainly aid in trial conducting and together with the health organisations and the patients, they will help in product promotion. The smartphone manufacturers will offer legal guidelines in terms of copyrights and will actively take part in marketing. The partners will have key activities that they will undertake to ensure the success of the model. They will validate the production of the app. They will also provide the necessary

Marketing Plan for Dale Lighthouse Property Assignment

Marketing Plan for Dale Lighthouse Property - Assignment Example This can happen when the customers are motivated to foresee a resultant profit from the transaction to their benefits. Hence it becomes important to enlist the benefits that may accrue to the customer out of the product being offered on sale. In order to make a representation of the benefits accruing, it is essential that one identifies the benefits in a realistic way and puts that across to the customer in a memorable way. In this way, it becomes possible to tap the motivational factors that drive human consumption like functional, pleasure, self-identity, image, admiration and altruism. By adopting a proper marketing strategy and a planned approach, it would become possible to sell even unusual properties for which there will not be enough buyers. "In addition there is tremendous liquidity in the market at present and property seekers feel safe about their investment here in the UK and London in particular" (Nick Easen 2007) This paper presents a marketing plan for selling of one s uch unusual property in UK detailing the Sales Strategy, Sales details and Market appraisal of the property. High on the cliff tops at the entrance to the giant harbour of Milford Haven, this extraordinary property at St Anns Head occupies one of the most stunning locations on the entire Pembrokeshire Coast. The Old Lighthouse tower has been run as a luxury B&B exclusively for two, with the addition of a self-catering apartment in the former coastguard buildings. As an extraordinary property that has been refurbished to the highest contemporary standards, it was awarded the highest 'Five Dragon' accreditation by the Welsh Tourist Board. On the third floor of the lighthouse tower there is a double bedroom, with a private winding staircase up to the Observation Lounge. Needless to say, the views are simply breathtaking. The former coastguard buildings at the foot of the 17th Century lighthouse tower have been thoughtfully converted into a stylish apartment with its own private access. There is a spacious lounge/diner, a kitchen, two bedrooms with ensuites, a third bedroom (that currently has bunk beds) and a patio. (Website of Unique Home Stays) 2.1 Additional Details adding to the value of the property: Being an incredible property, which is perched on the ocean's edge, the Old lighthouse can be purchased either for private use or to be run as a successful lighthouse retreat. The property with its well designed contemporary interior will present a refreshing contrast to its historical character. In the local area one may find magnificent beaches for swimming and surfing, hills for walking and a scattering of museums, art galleries and craft workshops. There is yachting, boating and windsurfing on offer in the sheltered bay of Dale and also there will be a wealth of birdlife around the red sandstone cliffs. 2.2 Property Details: Reception Rooms: 1 Dining Room: Open plan lounge dining room Kitchen: 1 Bathrooms: 4 ensuite bathrooms in the main house and 2 ensuite in the apartment. Bedrooms: 4 in the main house and 3 in the apartment. Pool: 1 with sauna. Garden: Double garage with parking for up to 10 vehicles Location: An old lighthouse situated in Britain's only Coastal National Park in Pemborkeshire, West Wales. Source: (Website of Uniqu