Strategic Leadership in a Changing World Essay Example | Topics and Well Written Essays - 3000 words

Strategic Leadership in a Changing World - Essay Example Henry Ford recognized the fact that the company can use the right technology to avail quality cars to the public at an affordable price. With an efficient production line, Ford manufactured many cars at lower costs. The company relied on innovation to become the most successful car-producer in the U.S (Niemann 2013, p. 2). Today, the company aims at delivering the world’s best cars, utilities, and trucks, including a lineup of vehicles that are more sustainable in how they make them and how they operate (Niemann 2013, p. 4). The company depends on its employees to deliver its mission that includes building great products that contribute to a better world (Niemann 2013, p. 4). The company abhors sustainability by adopting strategies and goals that minimize environmental impacts, including reducing contribution to climate change (Niemann 2012, p. 5). Moreover, the company plays a role in developing and implementing solutions to the global water challenge (Niemann 2012, p. 5). The company enhances vehicle safety by giving customers peace of mind and making the world safer by developing advanced safety technologies and making them available across a wide range of vehicles (Niemann 2013, p. 6). As such, the company continues to gain competitive market advantage by reducing the environmental impact of our products and facilities, supporting positive social change, and ensuring economic viability for long-term growth (Niemann 2013, p. 7). Indeed, Ford Motor Company manufactured the best-selling brand in Americ a where it sold more than 2 million cars in 2012 (Niemann 2013, p. 4). Moreover, the company introduced six new choices of electrified vehicles and by March 2013, the company was the second leading seller of these vehicles in America with a 15 percent of the hybrid sales. However, it is quite notable that Ford Motor Company faces strategic issues and options in the global market and in the motor vehicle